Responsive web design approach are used in three main elements including media queries, flexible grids, layout and images that help the user to navigate easily on any website. One of the most significant and attractive feature of responsive website is that it serves all types of devices including the desktop computers, laptops, tablets and cell phones. User of any devices experience the same page and URL of responsive website with faster browsing speed, excellent image quality and attractive web graphics.
A study shows that; 95% of Mobile Internet users usages their mobile phones and Tablets to search local businesses and 61% of them call the service center after searching it instantly. If your website are not responsive and can’t show all the data of your site to the visitors which you are expecting to be showed; you are literally loosing that 61% of customers!!!
Source: SE Watch
Let’s discuss here about top ten and most attractive features, advantages and benefits of responsive web design that is why this type of Web Design will rule the world for sure:
One for All Devices
One of the most significant and attractive feature of responsive web design is its compatibility. Responsive web design feature eliminates the process of creating new versions of same website for different devices such as cell phones, laptops and desktop computers. Website owner do not need to spend money on the creation of different versions of same website. A single website serves the all devices including desktop, laptop, tablets, mobile phones etc.
The ratio of cross-device activities has been increased and users are more mobile & tablet friendly these days. 90% of people use multiple screens sequentially. Source: UberFlip
By 2015, there are 2.1 Billion of people from all over the world will be using Mobile Internet whereas 2.3 Billion of people are using Internet these days. Source: Crazy Egg
Fast and Efficient Browsing Speed
Responsive website offer fast and efficient speed of browsing to all website users. In these times, when everyone is on tight schedule, no one wants to waste their time in loading the different pages of same website for related content. Best and excellent features of responsive websites allow the user to easily and quickly navigate through the website without having to wait for them to load. A time effective feature is best that most of websites users love.
60% of tablet users prefer reading news on the mobile web than via an app. And that is why each websites should be responsive, so that it takes less time to be loaded on Mobile and other devices. Source: Journalism
Enhanced Image Quality
Another one of the most attractive and exciting feature of responsive website is its enhanced image quality. Responsive web design used three main elements media queries, flexible grids and layout. The layout feature of responsive web design help the users to experience enhances image banner quality with every type of device. Image automatically fit according to the width and screen resolution.
Low Maintenance Required
Responsive web design usually required low maintenance. As the same web page and URL is for all devices, so just layout of website changes but content remains the same for all devices. Website owner just need to update the content of website regularly in order to increase traffic of visitors.
Huge Marketing Potential
As the responsive website owner have the potential to customers or buyers from mobiles, tablets and other devices too; the marketing campaign would have no boundaries at all.
According to eMarketer, the total number of tablet users is nearly 70 millions.
1. Fully 44% of U.S. adults now have a smart phone, which is up from 35% in May 2011.
2. Now 25% of U.S. adults own a tablet computer as compared to just 4% in September of 2010.
3. According to another Pew Internet report, half of all adults now have internet access through either a smartphone and/or tablet computer.
Source: BigFin
So, you can reach to all the different device users by having a single responsive website.
User Friendly
One of the most effective and attractive feature of responsive web design regarding users point of view is its user friendly feature. User of different devices can access the same page and URL of responsive website with best, fast and efficient browsing speed. User can access relevant information from one page of responsive website without having waited to load each page individually.
61% people will return to your website if they found it is easily readable. Source: SnapHop
Time and cost effective
Time and cost effectiveness is also best and excellent feature for both website owner and website user. Responsive web design eliminates the process of creating new version of same website for different devices. One page responsive website is compatible with all devices. Website owner do not need to spend money on creation of new versions of same website for different devices. Besides, being a responsive website user, you can save enough time for other essential assignments.
While you are on travelling; you can access any kind of websites perfectly and choose any product to buy. In 2012 retail transactions made on mobile devices were upwards of 25 billion dollars according to an NPR report.
Bring More Visitors And Sale
Fast browsing speed, enhanced image quality, attractive web graphics, one page one URL for all devices features of responsive websites bring more visitors on website and generate more profit for online business through maximum sale of products due to gaining customers trust and confidence.
According to Brightfox: “If we look at our own website you can quickly see the negative impact that having a non-responsively designed website has. Looking at our own website’s analytics we found that 20% of our visitors came from mobile devices and that a whopping 57.73% were bouncing. That’s 72 potential customers we lost in a single month! Simple math says that if we converted 20% of these bounces into leads we would have 19 new prospects and if only one of those prospects made a purchase from us, I’d say that the money we invested into our new responsive Brightfox website was money well spent!”
So, this is the world for Responsive Web Design. People are loving it, using it and seating back to lead the benefits.
About Nasir Uddin Shamim
Thank you so much for great article. This article opened my mind for the possibilities.The concept of a responsive design really got me, I had to play around with it on my recent work.I think Responsive website design might turn out as a great way to progressively enhance even small budget projects for mobile devices.