Search Engines algorithm changes constantly and so the Search Engine Optimization techniques. Bloggers join in the buzz after each algorithm updates and write these down on their blog. While writing, they mix it up with their own thoughts and exaggerate it and shares to their fans.
At the end, this total SEO stuffs became a bunch of misguided information which scared us and stop us to play with good SEO.
Unless these SEO myths are cleared; unless these misguided SEO information is eliminated from Internet, we are in dilemma that which SEO Techniques we should follow and which are not.
Here are a list of 7 SEO Myths or Misconceptions that you should be ignoring in 2013 because these are not going to work anymore:
High Page Rank Ensures Your High Ranking:
This is a common misconceptions among all the SEO enthusiasts out there. Google and other search engines doesn’t rank a web page solely based on its PR.
Google ranks a site by following 200 signals and if a page pass all the signals; then it would be placed at the 1st position of Search Engine Result pages.
Source: How Google Search Works
According to Search Metrics, there are 4 major factors that Google counts to rank a site and these are Onpage (Content), On-page (Technical), Social and Backlinks.
So, the myths are debunked now and forget about PR as other signals are important too.
The More Words In Content, the Better:
After Google Panda Algorithm updates; content in quality getting more exposure by search engines and the low quality contents are getting dinged and dropped down from the top pages. Source: Hubspot
Even, Google are very strict on it and published a complete content quality guidelines on their blog. If someone can’t meet the guideline; their ranking will be diluted.
No. of Backlinks Ensures Your Top Position:
Backlinks is one of a many ranking signals of Search Engine. These days, Google prefers Quality and related baclinks rather than the total number of Backlinks.
Ezinearticle.com has been one of the proof on how Google Algorithm affects on site which has too many poor quality backlinks.
Source: Cognitive SEO
So, emphasize on Quality Links and remove all the bad links you got by Google Disavow Tool.
Keywords in Domain Name:
Those days have gone when webmasters was busy on making websites putting the keywords on domain name. Google recently updated EMD update and keywords in domain name is no longer working.
Backlinking towards the main domain with the same Anchor Text would create such problem and there Anchor Text Variation is a solution while you need to create some backlinks.
If your site has been penalized by this type of SEO Bad practices; you have the option to recover it.
No follow links Don’t Help You At All:
No-follow links still count as a ranking factor. Google bot can follow the No-follow links but just don’t pass the SEO juice. So, the bot’s intelligence assume that particular link is important and this is why it has been shared.
This type of Links also create a Link Variation within the Dofollow and Nofollow networks and looks natural to Search Engine eyes.
Backlinks Come from .Edu and .Gov Sites Is The Best:
This is one of the worst misconceptions that we usually found on various thread over the net. But the truth is: Google only counts relevant links but not the domain extensions. Matt Cutts & Other Google Employees said on a video that; It has always been a great idea to get links from related and trusted sites.
So, if you get links from an irrelevant Edu or Gov site; it won’t be counted anymore.
Blog Commenting is an Effective SEO Strategy
Another myth that your should ignore. Its because, Blog commenting usually yields low quality links and sometimes a bunch of spammy links which eventually harm your overall site ranking.
Suppose; you have commented on a blog post some days ago and you got a dofollow backlinks from that page. Like you, there are several hundred SEO optimizers who are getting links from the same page of same blog.
So, what happened eventually? You got a link from a page where 200 more links exist and all the PR juices of that page have been diluted. Is your blog really worth of it?
Eventually, forget these above mentioned myths and start SEO’ing just like a champ.